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Low-Carbon Cement Needs a Market. Here’s How We Get One.

Posted on: 26 January 2026

What will it take to move low-carbon cement from niche to norm?

In this episode of Cementing Europe’s Future, we speak with Jean-Baptiste Gomes, Senior Public Affairs Manager at Cement Europe, about the role of lead markets in accelerating the uptake of low-carbon, circular construction products.

We explore what lead markets are, how EU policy is beginning to shift demand, and why procurement, labelling, and life-cycle thinking are key to scaling sustainable innovation. With real-world examples from across Europe, this conversation makes the case for faster, smarter demand-side policy to match the sector’s climate ambition.

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