Register Here

CEMBUREAU, the European Cement Association, is hosting its annual event: “A Cement Action Plan: Powering Competitiveness, Enabling Transition” on 15 October 2025 at TownHall Europe, Brussels. This year’s edition comes at a defining moment for European industry. The Clean Industrial Deal brings climate action and competitiveness under a single overarching growth strategy for Europe. The cement industry endorses this approach and is keen to contribute to a rapid an effective implementation. In this context, the cement sector is stepping forward with its own strategic response: the Cement Action Plan. 

The Action Plan is a blueprint to secure the cement industry’s long-term contribution to Europe’s future: building climate-resilient infrastructure, delivering affordable housing, enabling renewable energy systems, and ensuring strategic autonomy through a strong, local industrial base. To fully play this role, the cement sector needs the right regulatory framework, one that enables investment, rewards circularity, and supports innovation at scale. 

Building on our 2050 Net Zero Roadmap, the Cement Action Plan identifies the competitiveness drivers and enabling conditions that are indispensable to deliver on Europe’s climate goals. It outlines concrete measures to unlock deployment in areas such as carbon capture, circularity, infrastructure, and lead markets, placing the cement industry in a position to act as a catalyst for Europe’s industrial transformation. 

At this event, we will also unveil our new brand, reaffirming the role of the European cement industry as a provider of solutions and a long-standing enabler of societal progress. From housing and infrastructure to sustainability and Europe’s autonomy, our material is essential to the systems Europe depends on and will continue to be for generations to come.

The event will explore: 

• How the Cement Action Plan translates climate and competitiveness objectives into action 

• What regulatory, infrastructure and market tools are needed to scale up deployment 

• How cement and concrete solutions underpin societal resilience and Europe’s green transition 

This year’s conference will not only set a vision, but it will also lay out the pathway to make it real. 

Agenda

09:30 Registration and welcome coffee

10:00 Introduction

10:05 Video presenting our new identity

10:10 Opening remarks and the presentation of the Cement Action Plan by Jon Morrish, CEMBUREAU President

10:25 Interview with Tsvetelina Penkova, Vice-Chair of the ITRE Committee, European Parliament

10:45 Interview with Kurt Vandenberghe, Director-General at DG CLIMA

11:15 Panel discussion: "Time to Deliver: Clean Industrial Deal and the Net Zero Transition"

• Patrice Pillet, Cabinet Expert, Cabinet of Wopke Hoekstra, Commissioner for Climate, Net Zero and Clean Growth, European Commission
• Tomas Wyns, Researcher in the Environment and Sustainable Development, Institute for European Studies, VUB
• Rozemarijn Wesby, VP CCUS, Head of Business Development, Holcim

12:10: Closing remarks by Cliona Cunningham, CEMBUREAU Public Affairs & Communications Director

12:15: Networking lunch