Tuesday, 3 June, 2025

10:00 - 11:15 am CET

Register here

As Europe accelerates its transition to a sustainable, competitive economy, creating lead markets for low-carbon, circular products is crucial. A robust policy and market framework is essential to support innovation, stimulate demand, and ensure competitiveness. Cement, as a strategic and indispensable material, is at the heart of this transition. CEMBUREAU’s Net Zero Roadmap identifies the creation of lead markets as one of the key policy conditions needed to turn our sector’s decarbonisation ambition into deployment. This webinar "Driving Competitiveness through Circularity: Creating Lead Markets for Low-Carbon Cement" aims to bring together policymakers, industry leaders and relevant stakeholders to explore the creation of lead markets for low-carbon cement. The creation of such markets is indispensable to support the development of new technologies and processes, which are already being developed by the EU cement industry, and foster a long-lasting demand for decarbonised construction products. 

Agenda

10:00 – 10:05 Opening remarks 

10:05 – 10:50 Panel discussion 

Moderated by Jean-Baptiste Gomes, Senior Public Affairs Manager at CEMBUREAU

• Christian Doleschal, MEP, Vice-Chair at the IMCO Committee, European Parliament (tbc)
• Barbara Bonvissuto, Deputy Director-General – Chief Standardisation Officer, DG GROW, European Commission
• Rob van der Meer, Industrial Policy Director, CEMBUREAU 
• Irene Domínguez, Policy Manager, Embodied Carbon & Lead Markets, Bellona 
• Stephanos Pierides, Chairperson of Sub-Commission on Environmental Affairs, FIEC – European Construction Industry Federation

10:50 – 11:00 Case study presented by Manuel Mohr, Head of Political and Economic Affairs, the German Cement Association (VDZ) 

VDZ’s Cement Carbon Class Label, how the label was developed based on the International Energy Agency (IEA) approach and the lead markets concept in Germany 

11:00 – 11:10 Q&A session 

11:10 – 11:15 Closing remarks