In this episode of Cementing Europe’s Future, we dive into the much-anticipated Clean Industrial Deal and its potential to drive industrial decarbonisation and competitiveness. CEMBUREAU CEO Koen Coppenholle joins us to discuss what this initiative could mean for the cement sector—from securing investment in breakthrough technologies to ensuring regulatory certainty, CO₂ infrastructure, and lead markets for low-carbon products.

With over 100 decarbonisation projects already underway, the cement industry is ready to scale up. But what key policy enablers are needed to make it happen? And how can the Clean Industrial Deal help unlock a sustainable business case for deep decarbonisation?